In order for a search engine to find your site and to properly index your content, it needs to be able to read it, and also to be able to identify when something is new.
The same goes for feed readers such as the Google Reader.  So it is important that you keep your RSS feed visible and useful.

Some questions you may have:

  • What is RSS? It stands for Really Simple Syndication and it’s just a common way for web sites to make their content available, primarily for use by systems (like search engines).
  • How do I find my blog feed? Go to your blog in a browser window and click on the RSS icon in your navigation bar of your browser (see the picture below for an example of where to look). If you use Blogger then the feed is typically something like “”.

    It is important to reaslise that what you see on that feed is the only thing that any software that accesses your feed can see. So if most of your content is hidden, then you will be missing out on valuable keywords etc. Here is an example of some short and full feeds so you can identify the difference: 


Setting A Full Feed

If you can, make sure that your blog feed is set to full to make sure that your content is visible.  If you are worried about things like counters or missing out on ad revenue, then you should be able to paste them into your feed footer in your blog settings.  I’ll talk further about monetization of your feeds at a later point.

  • If you use Blogger, go to Settings>SiteFeed and in “Allow Blog Feeds” select “Full”.
  • If you use WordPress then go to Options>Reading, scroll down to Syndication Feeds and make sure FULL TEXT is marked. Then go to Options>Privacy and make sure the “I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers” is marked. (Thanks Bunny Cates for this description).
  • If you use a different blog type then I don’t know how to correct it but look around at your settings.

Blog Feed Validator

Something else you should do is make sure your feed doesn’t have errors in it.  I am amazed at how many people request to add their blogs to my CraftCrave engine and their feeds have errors.  This means that the software cannot do anything at all with that blog. To test your blog feed, use the W3C‘s validation site which will validate your feed against their specifications.


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